Veg Outreach: Effectively Marketing Our Message

By Erica Meier from Compassion Over Killing
Date: Sunday, June 8, 2008 11:00 AM
Duration: 50 minutes
Tags: advertising animals commercials farm marketing

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Ninety-eight percent of all animals killed in the U.S. are farmed animals. With limited resources to challenge animal agribusiness, we must engage in strategic campaigns aimed at audiences most likely to take action for animals. Studies show that teens are young adults are particularly receptive to vegetarian eating, making this demographic an ideal target audience. Learn how to get involved with strategic and cost-effective campaigns aimed at exposing cruelty to farmed animals and promoting compassionate eating choices.